©Fernando Treviño Espinosa

UniversidadAutónoma de Tamaulipas (México)

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©Arely M. Orozco

Universidad Autónoma de Tamaulipas (México)

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Summary

In the present work, on the one hand, we will try to reflect on the civilian´s participation in the culture of the prevention of risks through information networks in Tampico's metropolitan area, and, on the other, we will try to understand the trends generated by citizens.

In order to deal and to identify these actions the participative communication is studied through local cases, which will present us with knowledge and technologies in favour of decisions and collective actions, strategically assuming the intervention of the communicator as a sort of articulating means. Thus we will try to identify the aptitude to confront the increasingly atypical, continuous and highly destructive climate phenomena with resilience.

The review of similar experiences in other contexts will represent a strong support in the method of analysis of these processes. The integration of the citizens will be studied in different social groups (through networks), in order to propitiate the participation that brings them to make better decisions before events of risk and environmental catastrophes take place.

We will go through preventive planning action across the communicative intervention, about the social processes considered from the corporative communication. We will also take into account the right of firms to enjoy precise information for making decisions that allow them to enjoy better ways of life.