© Héctor Pérez Pintor

Universidad Michoacana de San Nicolás de Hidalgo (México)

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Summary

For approximately 20 years, efforts have been made in Mexico to build a culture of transparency and its relative value, which is accountability. However, such efforts have not resulted in an improvement in corruption rates. In these years the examples of opaque actions in the governmental sector and private have caused a leaving disappointment in the Mexican society. However, on the other hand, there are efforts from the civil society organizations and the academic sector to make transparency a reality with responsibility and that responds to the reality that is lived in Mexico.

Azael Carvajal Martínez 

© Universidad de Antioquia (Colombia)

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Summary 

Colombia is a country that, since the Political Constitution of 1991 was adopted, has incorporated substantial changes, especially in the vast field of public liberties, human rights and legal guarantees so that its exercise would be carried out more and more effectively and thus would consolidate a genuine participatory democracy that would allow, in practice, the access, and the enjoyment, of citizens to civic life, something that involves to request, to claim, to suggest, to complain or to demand, according to each case or to each situation, that the social mission entrusted to a servant be fully fulfilled. Thus, the communication between those parties, citizens and civil servants, is mediated by words,  a sign of how life goes in current societies. 

Precisely, as a way to preserve this link that communication is, on this occasion we call for a reflection on the creation of a union of journalists in Colombia. The main tool of its members would be words. The project is sponsored by the Colombian Federation of Journalists, FECOLPER, an Institution that promotes it as part of the development of the right of trade union´s association, and that is closely related with the fulfillment of the right to information, what happens when the qualified subject, the journalist, on the one hand, and the organized subject, id est, the firm´s owner that manages the mass media, on the other hand, work  harmoniously in favour of the universal subject, every member of society.  

© Arturo Gómez Quijano

Universidad Complutense de Madrid (España)

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©Lelia Zapata Palacios

Universidad Complutense de Madrid (España)

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Summary

This paper aims to outline the horizon of the internal corporate communication, deepening the profile of the manager as well in their assigned resources as in the methodology of work. It takes as reference for its conclusions a quantitative study based on a structured test, applied to the fourteen universities in the region of Madrid. The test includes two types of items: information on the generic profile of these professionals and information on the work methodology, tools and functions they claim to perform. Internal communication management moves forward thanks to the communication methodology. This is noticeable if we compare the current communication methodology to that of  2005. Notwithstanding, there are areas that could be improved, such as that of allocation of better budget lines. Our results are a consequence of a descriptive research, quantitative and  explanatory at the same time. In this paper we present the internal informational reality of public and private universities, setting a comparison between public and private universities in terms of functions, tasks and work methodology. Here we have verified that both types of universities, despite their shortcomings, are acting as open and dialogic entities with their stakeholders despite budgetary constraints. Its main challenge is to move the different members of the university community towards a participative culture and educational innovation, adapted to the new requirements of society in a world in constant transformation.

© Mercedes Rodríguez Sánchez

Universidad Politécnica de Madrid (España)

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Summary

NO-DO was created by the Order of December 17, 1942, which set a media on the basis of exclusive, mandatory and remunerative screening. Born during the Second World War, NO-DO was a privileged newsreel at the time because, thanks to the exchange agreements with major foreign newsreels, it was able to provide information to the Spanish public from both the Nazi and the Allied point of view, and while the war was being fought. However, despite the public nature of the newsreels, the purpose of this paper is to demonstrate that, as evidenced by new documents found in the Archivo Histórico NO-DO, its contents were subjected to external control carried out by both the Vicesecretaría de Educación Popular and the Delegación Nacional de Propaganda, as a preliminary step to the submission of each issue to the censorship.

© Nuria Pombo San Miguel

Universidad Complutense de Madrid (España)

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Summary

In this new millennium takes place a silent battle that still remains to be resolved: that of the appropriate communication of health and solidarity generated by Non-Profit Organizations (ONL). In spite of the years that have passed, it is now the informative totalitarianisms of the XXIst Century that allow this type of news to be unimpressive and diluted, most of the time, in the maremagnum of information that arrives daily to the newsrooms. If the information is not attractive and "prêt à porter", to find a place among the existing competitive pieces of news is very difficult for them; Much more so when they are produced by entities that do not have the muscle of power that other political or commercial organizations do have.

Moreover, the Internet contents result in a surplus of information, which often leads to misinformation. The information by ONL often goes around two main axes, health and solidarity. As a consequence, the specialization of journalists in these two areas, becomes increasingly essential. Let us see the tools those journalists have and the repercussions that their work might have.