Revista Internacional Online de Derecho de la Comunicación. ISSN: 1988‐2629

Call for Papers 2017: envíos hasta 30 noviembre 2016/ hasta 30 mayo 2017

Journalistic mobile applications and their convergence with digital content portals and social networks Destacado

19 Mar 2017
370 veces

JOURNALISTIC MOBILE APPLICATIONS AND

THEIR CONVERGENCE WITH DIGITAL CONTENT PORTALS AND

SOCIAL NETWORKS

 

© Fernando Peinado Miguel

Universidad Complutense de Madrid (España)

         

peinado@ucm. es

 

©Juan Pablo Mateos Abarca

Universidad Complutense de Madrid (España)

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Summary 

Newspapers and other media mobile applications have the main challenge of seducing, conquering and building  readers of traditional and digital media loyalty to themselves. The fourth screen, where the dynamic information is placed in mobility, is a modern newspaper´s claim governed by guidelines different to those linked to the current conception of the Internet, already considered conventional given the innovation and possibilities of applications.

Each device requires the journalist to develop different format and wording. The timeline of a story does not exceed two hours. Convergence is the challenge of synchronizing the most popular social networks, Twitter, Facebook, Instagram; the  most widely watched videos, YouTube; The web portal of reference of the medium and the downloadable application in most asked markets, Google Play and App Store.

Applications have their own formulae and protocols.  PUSH notifications, the use of geo-localization and new application statistics create a specific and testable virtual space.

Downloading PDF magazines and newspapers  within these applications, whose content is protected by copyright and reproduction rights, requires the technological encryption of these formats in order to protect publishers´ interests.

Analysing these new trends in line with most innovative publishers is one field of study  of the Research Group 970605 Mediacom UCM, Research and Learning of Media and Communications Management.

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